Breaking into the Luxury Market


09 Oct

(HQ) Breaking Into The Luxury Market

(HQ) Breaking Into The Luxury Market

Wednesday, October 9, 2019 (9:00 AM to 4:00 PM)

MIAMI HQ, MIAMI, Florida

You're Registered!
Registration 8:30am
Seminar 9am - 4pm

$79 Members and Non-Members

In this training we will help you position yourself above the competition and you will learn how to attract more high end customers versus chasing down the same leads as everybody else.

With Realtor.com, Zillow, Facebook ads and all the other lead generation companies competing for seller’s attention online, how does a local agent get the attention of a potential luxury seller? There are three easy ways you can make more money in the next year that don’t require any additional work for you.

1. Increase Your Average Sale Price
2. Sell More Homes
3. Increase Your Conversion with Prospective Clients

You will learn proven techniques to not only break into the higher end market...but more importantly dominate it!

Course Description
This course presents the principles, strategies, and systems that can be implemented to successfully help agents attract and sell luxury homes faster and for more money. Gain excellent, advanced, and cutting edge techniques for helping luxury homeowners sell their homes and “stand out†above the competition.

MIAMI HQ - Conference Room 2
MIAMI HQ (Conference Room 2)
700 S. ROYAL POINCIANA BLVD.
SUITE 400
MIAMI, FL 33166

Map & Directions

Michael LaFido
Michael LaFido is a top-producing Realtor and real estate consultant with over Eighteen years of experience in the real estate industry. Michael' marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist” and “Marketing Luxury”.

Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past seventeen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home.

Michael, the founder of the Marketing Luxury Group, assisting other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing our proven and reputable strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing’ in 2018 by the International Property Awards!

Michael has created the nationally recognized luxury certification for real estate agents which is known as Luxury Listing Specialist (LUXE). This new certification establishes an in-depth and detailed set of standards for agents that represent luxury homes, and is currently offered for 12 hours of Continuing Education (CE) for real estate agents in Texas. The trainings are based on the same principles Michael outlines in his book, "Luxury Listing Specialist" that he teaches to agents across the world.

Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today.