Sign-in: 9:30 am

Class: 10:30 am - 12:30 pm

Members: $15 / Onsite: $25

Non-Members: $30 / Onsite $50

DESCRIPTION: “If You Stand for Nothing, You will Fall for Anything”.  Do you have a strategy that sets your course of action?  Do you have a marketing plan with specific objectives and tactics?  Is it aligned with your Personal Branding initiatives?  Do you have a Marketing Calendar to consistently build Followship?

KEY LEARNING POINTS/OJECTIVES:
The outcome of this Workshop is to design alternative Marketing Campaigns and Marketing Calendar.  The Workshop building blocks:

• From Marketing Strategy to Tactics to Marketing Campaign
• Defining your target niche
• Aligning marketing objective, message and communication online and offline channels with the target niche
• Building Social Followship and Relationship Management
• Establishing Marketing Cycle through Marketing Calendar
• Marketing Campaign Execution

Irina K. Sang
IRINA KIM SANG,
Realtor and Marketing Consultant
Presented by Irina Kim Sang, Realtor and marketing consultant, has a strong corporate marketing background having worked as a regional manager for two mega brands, Pizza Hut and KFC in Kazakhstan, Russia and the United Arab Emirates. As a Realtor she specializes in servicing affluent Russian-speaking clients. She currently serves third term on the Young Professional Leadership Board at the Miami Association of Realtors.